Here are the not-so-common but highly creative marketing strategies you can use in your dental practice:
1. Launch a referral program – This is and should be the number one strategy to use, especially in healthcare related services, as 92% of people are believed to trust personal recommendations more than all other forms of marketing. It is simple yet extremely powerful and has the potential to significantly increase the generation of new patients in your dental practice. I’ve listed some ideas on how you can get this program going:
Launch a patient loyalty program – It is designed so that you can collect email addresses and cell phone numbers for future marketing strategies, such as email marketing, social media campaigns, or mobile marketing. This also lets your patients know that you are grateful for their business.
Launch a Patient Review Program – It is designed to increase your reputation online. You can selectively distribute cards to patients so they can leave reviews on your social media sites or other websites like yelp, your Google business page, or on your website so they can claim their rewards.
Request a referral of a patient
Here’s a 3-step guide on how to happily ask for a referral:
Selectively ask: ask only those you know and like, an example is a long-term patient with whom you have developed a good relationship digital marketing strategies for dentists.
When a patient has had a good experience, when a patient is being graceful in letting you know that they had a great experience, you can tell them in a non-pushy way, like, “It’s great to hear that you had a wonderful experience. Experience. When your friends or family tell you how bad their experience was, you can send them here. ”
Use a dash: Thanks for your feedback! I am very proud of our team and it is part of our goal to provide a positive experience to patients like you who appreciate what we do. We know that not everyone has a positive experience like this with their dentists. If you have family or friends who can enjoy the same experience you have had, we would love for you to recommend them to us.
2. Make your product or service a challenge – What problem do your services solve? Do not get carried away by explaining the services you offer. Instead, make your product the focal point and create a challenge for it. For example, you can ask patients dental-related questions or, better yet, take a questionnaire about who they think is following good dental hygiene. Force them to participate and your business will be unique and most important.
3. Use popular hashtags on social media – Using popular hashtags like #FlashbackFriday or #ThrowbackThursday can increase the number of views you want for your business, especially those in the millennial age group. You can also use this to be able to target people who are looking for a particular topic or service so that you never know, because it can also be a good source of how you can get new patients to review your service.
More dental marketing ideas
When it comes to dental marketing, there is no shortage of good ways to start. Here are a few more tips for marketing your dental practice. Take a look and see what you think will work for your practice.
Go local with SEO
When people in your target area start looking for a dentist online, do you show up? An easy way to check is to pick up your phone, type “Dentist near me” and see what comes up. If you are not at the head of the pack, you are losing a lot of new patients and leads.
One goal of your dental marketing efforts is to rank in local search, like when you typed “Dentist near me,” and be found by people in your target market.
Leverage existing patients
In addition to the suggestions above, working with what your dental practice already has, such as existing patients, is a great place to start. For example, in idea number one we discussed creating a patient loyalty program. Not only does this leverage existing patients, it is a good business that can (and will) generate referrals to your practice.
Dental Marketing: Not Rocket Science
Marketing a dental clinic may seem like rocket science digital marketing strategies for doctors, but it isn’t – using a little creativity and common sense can go a long way. Thinking about how to please your patients is one way to get more out of them!
To social networks or not to social networks
If you are going to use social media to promote your dental practice, I recommend that you take a moment