Email Marketing

Email Marketing Role in Lead Generation

Email marketing is an important part of lead generation efforts, but it’s not the only way. There are many other ways to generate new leads for your business, such as social media, blogging and blogging platforms like WordPress or Squarespace that you can use to generate more traffic to your website. It’s important to be able to maximize all of these channels while also keeping track of which ones are bringing in the most qualified prospects in order to make sure you’re spending your marketing dollars wisely. Life becomes easier on Twitter when you buy Twitter likes as you generate more leads. 


Email marketing has a higher ROI than many other marketing channels.

Email is an effective way to reach customers and build relationships with them, which is why it’s often recommended as the best channel for lead generation. In fact, research shows that email marketing generates more leads than almost any other channel: 73% of marketers say they use email as their main lead generation tool!

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Additionally, email offers you valuable information about who your audience is and what they want from you—and this knowledge can help you create more targeted campaigns in the future.

Companies have seen a 760% increase in revenue from using email marketing.

Email marketing is a cost-effective way to reach customers and generate leads. Companies have seen a 760% increase in revenue from using email marketing, which is the result of having better customer retention.

Email marketing can be used to sell products or provide customer service by providing valuable information, such as product features, FAQs or support options. It can also be used as an effective lead generation tool for your business as you’ll be able to nurture leads over time so that they become loyal customers who are ready to purchase what you have on offer at any given time.

78% of marketers agree that email marketing is core to their business.

Email marketing is a great way to reach customers, build relationships with them and get feedback. Email marketing helps you:

  • Reach new customers. Email can be an effective way to reach those who are not already familiar with you or your products/services. It’s also the best way to get in touch with prospects who have never been exposed to your brand before.
  • Build trust and confidence in your brand through consistent messaging over time by sending emails that are relevant, interesting and helpful to the customer’s needs—and make sure it’s not spammy!
  • Gather customer feedback from surveys or questionnaires that can then be used for future marketing campaigns (like ads).
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Personalized emails deliver 6x higher transaction rates.

Personalized email marketing is a powerful tool for generating leads, but it’s not just about getting customers to respond to your messages. It’s also about getting them interested in doing business with you and then making them feel more comfortable doing so. In order to do this, personalized emails need to be personalized—and that means being relevant and engaging on the level of content within each message. By providing useful information or helpful advice at the right time (instead of just telling someone what they want or need), you’ll be able to turn even the most sceptical prospects into loyal customers who trust your brand enough to purchase from you again in the future.

72% of people prefer to receive promotional content through email, compared to 17% who prefer social media.

This is because email is more direct and personal than social media, as well as more private and reliable. Email also has less time-consuming aspects than social media (which means you can get back on track faster). Lastly, it’s less distracting—so if your goal is lead generation or sales leads then email will help you achieve this goal faster than any other medium right now in 2019!

Email is an important part of lead gen efforts and helps positively impact the bottom line.

Email is a great way to stay in touch with customers, get closer to them, and build trust with them. In fact, email has become so popular it’s now one of the most effective ways for businesses to engage with their customers—and it doesn’t even require any extra effort or resources!


Email marketing is a powerful tool for lead gen. It can increase revenue by 760% and deliver 6x higher transaction rates, compared to social media. Email is also convenient and personal, which makes it more likely that prospects will engage with your brand. When used effectively, email marketing has the potential to bring in leads at an accelerated rate that other channels simply cannot match!

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