Even though the world has moved into the digital era, some older marketing tools are still being used and remain effective. An example of one such tool is business cards! Business cards are the most powerful networking and marketing tool that spread the word about your product or services without breaking your bank. Your business card can be one of the most significant factors determining your current and future success. However, the effectiveness of a business card depends entirely on design, content, and business card printing quality.
A good business card is a crucial part of a good marketing strategy. Within 30 seconds, your potential customer builds up a lasting opinion about you and your business. It is a human tendency that people do often judge a book by its cover. So remember, the business card you design can make or break your first impression on prospective customers. However, with so many designs and styles available today, it becomes overwhelming to find out the best one that props up the business image you intend to project. Therefore, if you are planning to get your business cards printed, you need to determine if it has the quality of craftsmanship, artistry, and basic business information required so that prospective customers can contact you.
To help you get started, here are some tips that you must keep in mind when designing your business card.
Simplicity is the key when designing a business card. The primary purpose of a business card is to share your contact details with your clients or customers so that they can contact you whenever they need your products or services. A lot of information on a tiny card can be confusing and off-putting for recipients. To avoid cluttering your business cards. The essential things that you need to include are your name, designation, contact details, website address, and branding are all that are required.
Get creative but with constraint
Of course, you can get creative when designing your business card. You can try different colours and textures, but remember that the standard sizes are standard for a reason. There are a couple of standard sizes provided by printing companies, one most common is 55*85mm. A business card must be of a size that can easily fit in a wallet, pocket, or card organiser. The cards designed in very different sizes or formats are more likely to get lost.
Find the right template
The business card you craft says a lot about your business and products or services, so choosing a design template that genuinely reflects your brand’s personality is essential. Suppose you are an interior designer specializing in modern styling; it should reflect in your business card. You can do so with a clean and minimalist design. Or, perhaps if you deals in kids’ products, clothing, toys, etc., choose a colourful and less formal template that reflects the nature of your business.
Choose the suitable colour scheme
When designing a business card, it is essential to choose aesthetically pleasing colours. Remember, using bright and bold colours may make your business card stand out in a stack of 100, but it could be for the wrong reason. Furthermore, ensure your colour scheme remains consistent throughout your website, social media handles, email, etc.; this helps create a professional image of your business.
Use some untried material
Business cards are no more printed solely on paper. Different materials like plastic, wood, metal, or slate are being used for business card printing. So if you want your business to look unique, you can consider choosing a different material that provides some excitement and raises your customer’s interest in your industry. Using some untried material for printing your business card makes them creative and helps your business stand out from the competition.