Digital Marketing

Assessing the ROI of Most Commonly Used Digital Marketing Strategies

Digital marketing is a hot topic right now. It’s no secret that the internet has changed the way we do business, and there are many who still don’t understand just how much of an impact it can have on their revenue. However, if you’re trying to figure out what type of digital strategy is right for your brand or business, it can be hard to know where to start. That’s why we’ve put together this list of some of the most common digital marketing strategies so you can see how effective each one is based on data from real experiences. Buy Linkedin followers from the best platform. 


Organic Search

Organic search is a type of marketing that uses the power of Google to find your business. It works by using keywords, which are words or phrases that describe what you do, in order to bring more people to your site. When you run a paid search campaign on Google AdWords, you can choose from three levels:

  • Standard: This is the most basic level and will not allow for any targeting options (e.g., location). The ads show up at top-ranking positions regardless of whether they are relevant or not, so there’s no guarantee that someone will click on it even if they do find it interesting enough to want more information about what it offers them!
  • Enhanced: These ads appear higher up in SERPs than standard ones do because they include additional information like images/videos; therefore making them more attractive as potential leads for businesses looking for products or services like yours (which means having better ROI).
  • Targeted: This option allows users who have specified certain interests like “Greeting Cards” or “Cards” etcetera (i

Paid search is one of the most effective digital marketing strategies to drive traffic to your website. It’s important to track the ROI of your paid search campaigns. You can do this by tracking your cost per acquisition (CPA), which is simply how much you spend on an ad campaign and what kind of results it produces. The CPA formula:

  • Cost = CPC x CTR = Cost Per Click / Conversion Rate
  • Advertisers pay for traffic clicks or impressions, so these numbers are vital components in calculating return on investment (ROI).

Email Marketing

Email marketing is a great way to get your message out to your customers and prospects. It’s also a great way to build customer loyalty, generate leads and sell products or services. When it comes to email marketing, there are two main types of messages you can use: transactional emails (sales) and relationship-building emails (newsletter).

Transactional Emails

A transactional email is an automated notification that informs readers when they’ve won something or signed up for something new. For example: “You’ve been selected as winner of our latest sweepstakes!” Or “Congratulations! You just joined our newsletter!” It might appear like spam because it’s not from someone they know personally—but trust us when we say this isn’t always true; many marketers use this tactic because it works well in terms of increasing sales conversions by increasing brand awareness among target audiences who have opted-in via their inboxes (or other forms).

Social Media Marketing

Social media is a great way to reach a large audience, but it’s also most effective when used to promote your business. It can help you connect with people and build brand awareness, which means more leads and sales.

Social media marketing platforms have become more popular over time as people have begun using them for everything from sharing hobbies and interests to posting about their jobs or other important life events that need attention from others in order for those things to happen successfully (for example: if someone is trying out an app called “Fitness Tracker 2018” then someone else might want it too).

Influencer Marketing

Influencer marketing is a way to reach your target market through someone else. Influencers have a high number of followers on social media and can be celebrities, bloggers or other people who have influence in your industry.

Influencers are great for reaching new audiences because they’re often influential people with large followings. If you want to sell something online or offline (like clothes), influencers might be able to help you do it better than just posting an ad on Facebook would work.


The ROI of these digital marketing strategies can be highly variable, but they each have their own place in a company’s marketing mix. It’s important to know what works best for your brand and how to measure its effectiveness within your overall marketing strategy.

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