The Proper Way To Search For And Fix Missing Links On Your Site

When it comes to keeping your website up and running at its best, one thing that can be a major problem is missing links. Missing links can lead to a bad user experience, cause search engines to penalise your site, and even lead to a decrease in sales. Fortunately, there are several steps you can take to properly search for and fix missing links on your site. One way to do this is to use a link checking tool such as the one provided by, which can help you quickly identify and fix any broken or missing links on your website.


Understanding The Problem Of Your Website

When it comes to understanding the problem of a website, there are a few key areas to consider. The first is the user experience of the website. The user experience should be intuitive, allowing users to easily navigate the website, find what they are looking for, and complete their task quickly and efficiently. If the user experience is not up to par, users may become frustrated, leading to a higher bounce rate and lower conversion rate for the website. The second area to consider is the technical aspects of the website. 

This includes the speed, performance, and security of the site. A website should load quickly and be stable when handling large amounts of traffic. Additionally, it should be secure, protecting the data of users and providing a safe online experience. Poor performance or security issues can lead to a negative user experience and ultimately decreased conversions. The third area to consider is the content of the website. Content should be engaging, relevant, and up-to-date. Outdated content can be confusing and lead to a poor user experience, while irrelevant content can make it difficult for users to find what they are looking for. Additionally, content should be SEO friendly, ensuring that users can easily find the website in search engine results easily. 

Finally, the website should be optimised for mobile devices. Mobile traffic has increased significantly over the years, so it is essential that the website looks and functions correctly on both desktop and mobile devices. Poor mobile optimization can lead to a bad user experience and ultimately decreased conversions. By taking these areas into consideration, businesses can better understand the problem of their website and take the necessary steps to improve the user experience and overall performance of the website.

Finding Broken Links 

Broken links can be a major problem for websites, and can lead to poor user experience. In order to identify and fix broken links, it is important to have a clear understanding of what types of links can be considered broken links. First, it is important to distinguish between links that are simply unavailable and those that are broken. Unavailable links are simply links that are no longer active, while broken links are those that are still active but are not working correctly. Unavailable links can be caused by a variety of factors, such as a web page being deleted or moved to another URL. 

In this case, the link should be updated to the new URL. Broken links, on the other hand, are caused when a link is pointing to a page that does not exist. This can be due to typos in the URL, incorrect URLs, or the page being deleted. It is important to identify and fix broken links as soon as possible, as they can be a major source of user frustration. There are a few different ways to identify broken links. 

One of the most popular methods is to use a broken link checker, which will quickly scan a website and report any broken links it finds. Additionally, manual checking of more important pages can be done to identify any broken links. Once a broken link is identified, it is important to fix the link as soon as possible. This can be done by either pointing the link to a new page, or by removing it entirely. Fixing broken links is essential for maintaining a good user experience, as well as for increasing website search engine rankings.

Benefits Of Finding And Fixing Missing Links

Finding and fixing missing links can provide a number of benefits to a website and its contents. Firstly, it can help improve the user experience by ensuring that all content is accessible and presented in a logical manner. By fixing any broken links, users are able to easily navigate through the website and find the information they are looking for without having to search endlessly. Secondly, fixing missing links is important for SEO purposes. 

Search engine crawlers use links to navigate around a website and index the content. If any links are broken, the crawlers are unable to find the content, resulting in poor rankings. By finding and fixing any broken links, search engine rankings can be improved. Thirdly, fixing missing links can help improve website traffic. Broken links can lead to frustrated users who leave the website and never return. 

By fixing any broken links, the user experience is improved and visitors will be more likely to stay on the website for longer. Increased traffic and conversions may result from this. Finally, finding and fixing missing links can help improve website security. Broken links can provide hackers with a way to access a website and gain access to sensitive information. By finding and fixing any broken links, website security is improved and the risk of a security breach is reduced.

Step-By-Step Guide To Searching For Missing Links 

Identify The Link You Are Looking For

Before you begin searching for the missing link, you need to have a clear idea of what it is you are looking for. Depending on your research topic, it may be helpful to create a list of keywords or phrases that describe the link you are searching for. This will help you narrow down your search and focus on finding the most relevant information. 

Utilise Search Engines

Search engines such as Google and Bing are a great place to start when looking for missing links. Start by entering your keywords or phrases into the search bar and see what results come up. You may also want to try different variations of your search terms to see if that brings up any additional relevant results. 

Utilise Specialised Databases

Many libraries and professional organisations have access to specialised databases that may contain the information you are looking for. These databases often include very specific and detailed information that may not be available through a standard search engine. Check with your local library or professional organisation to see what databases they offer and how you can access them. 

Utilise Social Media

Social media platforms such Twitter, Facebook, and Reddit can be a great resource for finding missing links. Depending on your topic, you may find that people have already discussed the link you are looking for and have provided useful resources. 

Utilise Other People

Don’t forget to ask around for help. Your friends, family, colleagues, and even strangers on the internet may be able to provide you with valuable information or resources that can help you find the missing link. 

Utilise Other Resources

Other resources such as books, magazines, and online forums can be great places to look for missing links. Take some time to explore these resources and see what you can find. 

Strategies To Fix Missing Links

Analyse Site Structure

The first step in fixing missing links is to analyse the site structure and identify any broken links. This can be done manually or with a tool such as Screaming Frog SEO Spider. Once the broken links are identified, the next step is to determine the source of the issue and begin the process of correcting it. 

Utilise 301 Redirects

Once the source of the issue has been identified, the next step is to implement a 301 redirect. 301 redirects are permanent redirects from one URL to another and can be used to direct users and search engine crawlers away from broken links. This can be done using an .htaccess file or by using a plugin like Redirection. 

Update Broken Links

If it is not possible to implement a 301 redirect, the next step is to update the broken link. This may require replacing or removing the link, or updating the URL to point to the correct page. This can also be done using a plugin like Broken Link Checker. 

Monitor Links Regularly

To prevent broken links from occurring in the future, it is important to monitor links regularly. This can be done manually or with more sophisticated tools, such as Moz’s Link Explorer or Ahrefs’ Site Explorer. Additionally, it is recommended to use tools like Google Search Console to monitor for any 404 errors that may occur. This will help ensure that any broken links are identified and addressed in a timely manner. 

Create A Link Building Strategy

In order to fix broken links and prevent them from occurring in the future, it is important to create a link building strategy. This includes building new links to relevant content, as well as proactively monitoring existing links to identify any issues. Additionally, link building should be seen as an ongoing effort and not a one-time task, as links must be continually monitored and updated to ensure they remain in working order.


Having missing links on your website can be a major setback for your users and your business. By following the steps outlined in this blog post, you can easily identify, fix, and prevent missing links on your site. With a bit of effort and attention to detail, your website can become an effective and reliable source of information for your visitors.

Leave a Comment

Your email address will not be published. Required fields are marked *