To ensure your eCommerce website is as safe as possible, you need to protect yourself against common eCommerce threats. Let us start with the basics: your website needs an SSL certificate and has to be hosted on a secure web server. HTTPS protocol adds an extra layer of security by creating a secure connection between your customer’s browser and your website Development.
Optimization Before And During Eсommerce Website Development
Google’s new search ranking algorithm is flagging slow-loading websites with a “Slow” label. This label will appear as a traffic light icon along with the loading time of a web page. The traffic light color indicates how much time was required to load the page and what kind of user experience the page is likely to provide: For users, this change can be huge because landing on a site that loads slowly could lead them to bounce right away.
SEO specialists are a necessity for any business with an online presence, and they’re able to help businesses of any size or vertical sector get the most out of their online reputation. With their expertise and personalized approach, they are able to identify and remove barriers that prevent users from accessing your brand. By bringing fresh content to their audience through the news feed, search engine optimization specialists can increase engagement with all web visitors, including current and potential new customers.
Website Search And Filtering Functionality
Products and businesses often come with their own challenges. And it’s no surprise that brands need a partner to help them sort these challenges out. For example, if a single product on an online store is selling well, but the store has not yet restocked it, or if the inventory contains an incorrect price or incorrect information, businesses can create alerts and watch lists to keep track of their products in real time.
Registration And Related Issues
Choosing which kind of registration form to add to your eCommerce website development or hiring WooCommerce developers can be tricky, but there are many factors you should consider before deciding on one. Eliminating the frustration of unearthing yet another account after having to register with an email address and a password might give you valuable customer data, but if it’s too much hassle to fill out they’ll leave your site and never come back.
The key to a successful e-commerce business is offering your customers as many payment options as possible. It’s vital to provide shoppers with the flexibility of different e-commerce payment methods, including traditional online payment methods, like PayPal and credit cards, to more innovative options such as cryptocurrencies and mobile payments. By giving e-commerce brands more ways to pay, you can improve conversion rates and grow your customer base even faster.
Shipping is a tough problem for e-commerce entrepreneurs to tackle — and it comes with a slew of its own challenges. Free shipping is a popular way to entice customers into purchasing, as well as to create an advantage over brick-and-mortar competitors. But free shipping isn’t always feasible, which means that online stores need to find other tactics to encourage shoppers to complete their purchases.
A content management system (CMS) is a tool that helps brands manage the information they publish — both visual and written. You can make changes to your visual or written content, and the new information will automatically be reflected in all places it’s used on your website. A CMS also allows your team to respond to customer issues in real time with a streamlined messaging interface that works across every department.
While most customers are still buying on their desktop or laptop, mobile traffic is growing at an incredible rate, and it’s here to stay. In fact, more than half of online transactions are carried out through a mobile device. And while this trend may have been slow to come about, the good news is that for several years now, conversion rates for mobile devices have been growing faster than those for desktop.
A Website Design That Matches The Products You Are Selling
There are two types of products a business can sell: consumer and business to consumer (B2C). Both have their own respective advantages, but B2C, in particular, is the most conventional type of eCommerce website. A B2C website, obviously, will be using a consumer-facing color scheme — white or light gray with black, red, or orange for pop-up calls to action.
Good Shopping Cart Design
Making purchases online should be easy and enjoyable. When users log in or sign up with your e-commerce website, they should be able to create their own account and start shopping immediately. The ability to save and view past purchases is an excellent way to boost repeat business from loyal customers. Shopping should be stress-free, so it’s important for brands to offer personalized recommendations that work for each individual shopper.
Proper Product Showcase And Descriptions
With product descriptions, you can close the deal. The right words, pictures and measurements are all you need to convince customers to buy. Ensure that your content is detailed which makes it easy for customers to compare your product with others. You should also consider using videos on your site and social media pages. They’re a great way to show off a product and help potential buyers make a decision.
Customer Support And Contacts
From the initial stages of making an order to the very end, customer support is vital in e-commerce. Before payment information or shipping addresses are processed, it’s important to have a real person available to answer any questions that customers might have — whether the questions come from sales to shipping and returns. Having this number available on every page of your website demonstrates trustworthiness.