Today’s world is such where there are various cultures, therefore, leading to multiple needs and understanding in many walks of life from technology, to beauty to personal health and well-being.
This has brought about the necessity and invention of items to cover the genitals, both for privacy and containment of feces and urine. “Diapering” has existed and lasted throughout time with implemented changes for the better throughout the centuries with present times.
What is Diapering or, in this case, Diapers? It is a soft material made from an absorbent material such as cloth, microfiber, linen, etc.
New emerging brands like Friends diaper pants are designed as a wearable item, both disposable and reusable, to wrap around individuals with less or zero control over their bowel and bladder. Wearing such an “item” allows prevention to soil other worn cloths and the external environment.
Who wears such “items” or “clothing”? Anybody who has no significant control over their body’s waste system, but this item primarily targets three types of individuals: 1) Babies/children, 2) people of old age, and finally, 3) people with medical reasons.
Toddlers wear diapers as they are too young to recognize the need to release waste properly as deemed by the world, as they are not “potty trained.” Children who have a bit more understanding are still prone to bedwetting.
On the other hand, under specific circumstances or conditions that give them uncontrollable or unexpected fluid/solid waste, adults need to wear them for cautionary and protective reasons. Medically capped patients under conditions, drugs, or treatment can lose control over their body to the extent of having to wear a diaper.
Therefore, such circumstances as mentioned shows the need for diapers to contain unintentional but natural acts.
According to grand view research, manufacturing and producing diapers are a billion-dollar industry with close to whopping expectations to reach 65 billion USD by 2022. This industry alone sells around 28 billion dollars worth of diapers yearly.
The Indian diaper industry has grown with a CAGR of more than 20 percent over the last few years. The market for adult diapers in India is currently around 400-500 core, and Friends diaper pants have a market share of about 68 percent.
Globally the awareness of such use of products has grown significantly, with the knowledge of these clean diapers compared to the traditional wrapped piece of clothing. Though this market has been present and blooming for the last 50 years, it has shown the most growth over the past ten years.
As to who these organizations are? There are companies both “small” and “big” that make a significant effort to reach these goods to consumers to the point of being household names.
With the current generation of competition between organizations, it’s always coming down to affordability and standard. By standard, meaning the quality and innovation that reaches customer demand and satisfaction, this also includes adult diapers as it has a market demand worth 18 billion dollars.
Henceforth, each organization creates biodegradable diapers made from bamboo by Andy and Pandy and The Real Co., followed by Friends’ longer-lasting (more absorbent) diapers.
Also, affordable diapers buy luvs Ultra and Huggies, reliant and comfortable diapers such as pampers, training diapers made by Huggies, and so much more. All this has allowed significant change in the diaper industry and ultimately the world by promoting healthy habits.
Adult diapers are a gift of convenience, and their availability could be increased to allow accessible hygiene to bring new hope to India, greying India!